SEARCH ENGINE OPTIMIZATION 2021.

SEO OPTIMIZATION CONCEPTS

welcome  to my blog platform: https://correctincomes.blogspot.com.

What is SEO?.  SEO Stands for Search engine optimisation.

In this episode, i will guide  you on the
overview of search engine optimization(SEO)
and to large extent SEO as an important tactic for driving traffic to your site. 

People are the key to the internet, as the internet 
is supported by the development of content from the global community and is used by the 

same community in the form of search engines. And that is why we will be looking at how people use search engines. 

According to worldstreem.co Search engine optimisation(SEO) is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. 

The term SEO also describes the process of making web pages easier for search engine indexing software, known as "crawlers," to find, scan, and index your site

However, l defined SEO as a process, an act or a science of  maximizing the visibility of websites in search engines in the results they ganarate and getting the optimum level of relevant traffic direct to one's site. Learn more on YouTube

Research  is  a  pretty  much  vast  area,  where  you  need  to  explore  the  possibilities  and opportunities  for  creating  a  website  and  developing  a  strategy  for  you  online  business.  Reading this  blog can  be  considered  as  a  part  of  research,  as  your  goal  is  to  b ecome  acquainted  with the  process  of  optimizing  your  website  in  order  to  increase  chances  of  achieving  high  rank  in the  search  engines. Besides  learning  about  search  engine  optimization  and  best  practices  that  will  help  you  improve the  visibility of  your website,  research  phase  also  includes  the  following: 

Keyword research: This  is  an  inseparable  aspect  of  online  marketing  in  general,  especially when  it  comes  to SEO and  paid  advertising,  where  you  need  to  use  related  keywords  in  order  to  enable  search engin es  to  identify your  content  and  show it  to  the  relevant searches . We  only  mention  this  topic  as  an  essential  step  of  optimizing  your  website,  as  this  topic  has been  analyzed  in  a  separate  chapter.

The science of search engine optimisation makes better visibility of websites and rankings on search engines. This can make a business successful in today's competitive market environment. 

WAYS TO UPTIMIZING SEO

There are two ways of SEO optimization:

• On-Page SEO - It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.
• Off-Page SEO - It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.

CLASSIFICATION OF SEO TECHNIQUES

SEO techniques are classified into two broad categories:

• White Hat SEO -
• This is the process of creating good content and Using good keywords to gain visibility on the webpage results.
• Techniques that search engines recommend as part of a good design.
• Black Hat SEO -
• This is a technique of using tricks to climb on top of engine search.
• Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.
• Grey Hat SEO

      The  last  category  to  be  mentioned  in  this  section  is  that  of  greyhat  SEO,  which  exists  on  a  kind of  boundary between  blackhat  and  whitehat  SEO.  These  are  SEO  techniques  which  carry  a  risk of  being  disapproved  and penalized by  search  engines  but  are  technically  not  against  the guidelines  and  parameters  set  by  search  engines.  A  common  example  of  greyhat  SEO  is  the creation  of  microsites  which  are  owned  by  the  same  webmaster,  and  then  linked  back  to  the parent  site  which  is  the  intended  beneficiary  of  the  optimization. 

FEATURES OF SEO TECHNIQUES

White Hat SEO

An SEO tactic is considered as White Hat if it has the following features:

• It conforms to the search engine's guidelines.
• It does not involve in any deception.
• It ensures that the content a search engine indexes, and subsequently ranks, is the same content a user will see.
• It ensures that a web page content should have been created for the users and not just for the search engines.
• It ensures good quality of the web pages.
• It ensures availability of useful content on the web pages.

Always follow a White Hat SEO tactic and do not try to fool your site visitors. Be honest and you will definitely get something more.

Black Hat or Spamdexing

An SEO tactic, is considered as Black Hat or Spamdexing if it has the following features:

• Attempting ranking improvements that are disapproved by the search engines and/or involve deception.
• Redirecting users from a page that is built for search engines to one that is more human friendly.
• Redirecting users to a page that was different from the page the search engine ranked.
• Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
• Using hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
• Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called metatag stuffing.
• Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stufufing.
• Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages.
• Mirror websites by hosting multiple websites - all with conceptually similar content but using different URLs.
• Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called page hijacking.

Always stay away from any of the above Black Hat tactics to improve the rank of your site. Search engines are smart enough to identify all the above properties of your site and ultimately you are not going to get anything.

MY RECOMMENDATION

If  you  want  to  play  a  game,  you  have  to  follow  the  rules.  The  same  goes  for  search  engine optimization.  If  you  want  to  optimize  your  website  for  search  engines,  you  need to  follow  the rules  those  search  engines  have  in  order  to  comply  with  the  guidelines  that  enable  search engines  to  work  properly.

 Over  the  past  years,  during  which  search  engines  have  been  introduced  and  have  evolved, people  always  wanted  to  get  quick  res ults.  In  order  to  do  so,  many  webmasters  used  suspicious techniques  that  were  created  to  trick  search  engines  into  positioning  a  website  high.  These  are usually  called  black  hat  SEO  techniques.  

Search  engines  were  serious  about  providing  quality results,  which  is  why  they  have  come  up  with  ways  to  detect  techniques  that  are  not  allowed, and  they  even introduced  punishments  (also  called  penalizations)  for  those  websites. This  is  why  you  need  to  follow  the  guidelines  and  recommendations  provided  by  search eng ines,  so  that  you  avoid  any  problems.  

Search  engines  advise  you  how  to  optimize  your website   through  guidelines,  so  these  are  the  only  actions  that  can  truly  help  you  improve the  performance  of  your  website. 

Search Engine Optimization Glossary
Backlink :  A backlink is a link received from another website. Backlinks are also called inbound links or incoming links.  

Crawler – Crawler is a program used by search engines in order to visit the websites and fetch the information for the search engine index.  

Index :  Search engine index represents the collection of information retrieved by search engine crawlers. The collection of data gathered inside the index is then used to provide answer to the search query.  

Keyword :   keyword is a word or phrase that is used to describe the content of the web page. Keywords are used in SEO to optimize the web page and provide additional information to the search engine crawlers about that web page, but they are also used in paid advertising.  

Off-page : This refers to the factors that affect ranking and which are not available on the actual website. Instead, these are external factors, such as links.  

 On-page  :This refers to the factors that affect ranking and which are available on the actual website. These are internal factors, such as tags, keywords, content, etc.  

Optimization  :  Optimization is the process of improving different on-site and off-site elements according to SEO guidelines, in order to improve the positioning of the website in the search engine results pages. Various aspects of a website can be optimized, such as content optimization, title optimization, image optimization, video optimization, etc.  

Organic reach – The total number of unique people who saw your website or post through unpaid distributions.


HTML  This stands for Hypertext Markup Language and it represents the standardized system for tagging text files, in order to alter the structure of the page (text, headings, tables, photos, etc.).